E-commerce Assessment
Ubiquity: Customers can access Amazon website from any place, on any device, anytime as long they have Internet access.
Global Access: Amazon is a business that provides access between the company and its current and potential customers with the use of the Internet. The Internet allows the company to market themselves and attract new customers to the website where better customer service can be provided. Customers can place orders online, thus reducing the cost and time to place an order. The website has a multi-lingual function and user friendly thus making it more accessible
Universal standards: Amazon follow universal standards that are shared by all nations that have access to this website. By following the standards, it greatly lowers the market entry cost thus it attract more merchants to bring their products to the market. Furthermore, the prices and product descriptions are inexpensively displayed for all people to see and with this, the price discovery must become faster, simpler and more accurate. The entire Amazon website is free to visit for the users and users can make an account to get more details information about the products.
Information Richness: Amazon will show full description or details of each product that the customer view. So with this, the customer can decide or not whether they want to buy the products after knowing the product features. Besides that, Amazon provides the community to let the seller communicate with the consumers to promote and explain the products to them. With this, information can be delivered regardless of how large is the audience.
Interactivity: Amazon has provided a community to allow everyone to do any announcement, enquiry and discussion between each and other. So, the buyer and consumers from different nation can do the commercial transaction. This allows the online merchant to attract the consumer in the ways similar to the face-to-face experience and it is a more massive and global scale. This makes the consumer involve indirectly in the process of delivering products to the market.
Information Density: Amazon is full of information such as the detail information of the products with pictures and its rating. So, the consumers do not need to pay any extra costs to search for the details information and the information that provides by Amazon is accurate and useful.
Personalization: Amazon will send the different marketing messages to the different consumers which are already register and have the record in their system. The marketing message to each consumer is based on the consumer last purchases and interests. The consumer can change the product or service suggestion based on their own preferences or prior behaviour.
Social Technology: Amazon has a community that allows consumers to share the review and experiences of the products and service that they purchase. This is to help the consumers to improve their understanding of the products and influence the consumers' decision so that they will make the purchase thus increasing the sales.
Best Features: Ubiquity as most of the country have access to Amazon website. So the consumers can purchase products or service from any countries. With this, the consumer can compare products from a different country before choosing the products that they want.
Poor Features: Interactivity as Amazon do not provide real-time chat. The consumer needs to wait for the seller to reply when they do any enquiry of the products thus making in inconvenience for the consumer. With real-time chat, the consumer and seller can communicate with each other thus making the commercial transaction smoother thus improving interactivity.
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