Summary of Chapter 5
Business model is a set of planned activities designed to result in a profit in a marketplace Business plan is a description of a firm’s business model E-commerce Business Model is the uses of unique qualities of the Internet and Web Eight Key Elements of a Business Model 1. Value Proposition (“Why should the customer buy from you?”) Successful e-commerce value propositions: Personalization/customization Reduction of product search, price discovery costs Facilitation of transactions by managing product delivery 2. Revenue model (“How will you earn money?”) Major types of revenue models: Advertising revenue model Subscription revenue model (Freemium strategy) Transaction fee revenue model Sales revenue model Affiliate revenue model 3. Market opportunity (“What market space do you intend to serve and what is its size?”) Marketspace: Area of actual or potential commercial value in which the company intends to operate Realistic ...